Efficiently monitor trainee performance and retention, while allowing optimizion in training programs, informed decisions and customer loyality among sport club audiences and customers.
Complete performance monetization across different devices used in sport clubs for different key users while allowing a unique view for trainers, club managers and customers.
I interviewed Ludus prior users to gather their main pain points and needs. With the team, we created an information architecture that aligns with user expectations using the "open card sorting" technique.
We then prepared the essential features and actions for the MVP on Web, Mobile, and TV experiences, following the "20/80 Pareto Principle".
We conducted interviewes with 42 sport club managers and trainers across the US, familiar with Ludus cognitive metrics solutions for enhanced sports performance.
click on the relevant link to access the documentation of the conducted research.
I conducted a 'tree testing' with about 30 participants to evaluate our desired CAI solution's architecture among people unfamiliar with Ludus' company and metrics. This led to the creation of a CX Mapping and a clear information hierarchy (Site map).
Trainer & Coach, 35.
After completing low-fidelity wireframing, I conducted usability testing with participants using Maze research to validate our conceptual model and information architecture. Based on the insights, I finalized the desired UI direction for Web, Mobile, and a specific TV device mode
Dashboard is Color-coded with performance indicators & prioritization
Trainings displayed as scheduled sessions thourgh direct linking.
Performance recognition alerting with Metrics Leaderboard.
Leaderboard is prominently displayed during day-to-day training sessions at the sport club.
Comprehensive automates metrics insights, such as bars graphs and charts.
Everything a trainer need in a 1 stop guided place.
Account is easy to manage
The mobile version is readily accessible for use during work.
