WHAT

B2B Video resume screening platform for global hires

When

2022

Who

VP Sales
DevOps Manager
Back end Developer
Product designer (Me)
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NOTE: The following information is Classified due to secrecy agreements and used for illustrative purposes only.

StreamCUT is a web application designed for employers of the Z generation in low-skilled work industries worldwide.

Classified due to secrecy agreements, StreamCUT is a real live product that has been successfully launched and is now available globally.

My aim was to streamline the hiring process by enabling employers to conduct quick screenings of potential candidates through video resumes, saving time and resources while identifying the best fit for their workforce needs.

The Challange

Create a cohesive and intuitive user experience that caters to both Generation Z job seekers and older employers. Find the right balance between modern, visually appealing design for the Z generation, while ensuring straightforward navigation for efficient candidate screening

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The goal

Creating a unified view that is unique and engaging for both targeted audiences, while ensuring that the platform remains efficient and effective in facilitating the candidate screening process

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Research

I facilitated comprehensive interviews with 18 employers, who are integral to the business model, to discern their primary pain points and requirements. Collaborating with the team, we developed a split MVP, incorporating distinct views for each audience.

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Target Audiences

1. Generation Z Job Seekers: Tech-savvy individuals born between mid-1990s and early 2010s seeking low skills roles globally.

2. Employers in Low-Skills Industries: looking to find suitable candidates quickly and searching for ways to streamline their hiring process.

Process

Needs | global employers

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Streamlined candidate screening to save time and resources.

✔

Access to a wide pool of potential candidates.

✔

Efficient tools to evaluate candidate suitability quickly.

✔

Reliable platform that ensures data security and privacy.

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AI-driven recommendations or scoring to find the best-fit candidates.

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Streamlined monitoring and management of trainees' training routines.

Pain points | Generation Z Job Seekers

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Limited opportunities to demonstrate soft skills in traditional resumes.

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Difficulty in finding jobs that align with their passions and interests.

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Competition with more experienced candidates in the global job market.

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Lengthy current application processes that discourage user engagement.

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Uncertainty about the visibility of their applications to employers.

Needs | Generation Z Job Seekers

✔

Platform for showcasing skills beyond traditional resumes.

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User-friendly interface for easy profile creation.

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Opportunity to "shine" and stand out from the competition through video presentations.

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Access to a diverse range of job opportunities worldwide.

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Real-time updates on job applications and status.

Needs | global employers

✔

Streamlined candidate screening to save time and resources.

✔

Access to a wide pool of potential candidates.

✔

Efficient tools to evaluate candidate suitability quickly.

✔

Reliable platform that ensures data security and privacy.

✔

AI-driven recommendations or scoring to find the best-fit candidates.

✔

Streamlined monitoring and management of trainees' training routines.

Personalization

lora, 22

Job seeker

Tech orientation

High

Focus level

Medium- High

devices used

Mobile device
Web

Lora is a 22-year-old adventurous and tech-savvy individual with a deep appreciation for nature and outdoor activities.

Despite the remoteness of their hometown, Lora's passion for exploring the world and connecting with diverse cultures sparked an ambition to seek global job opportunities.
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Lora faces limited job opportunities, especially those aligned with their interests and aspirations for a dynamic career. Furthemore, finding job openings in global companies is challenging due to limited access to job boards and employment information in their unique location. Also, Lora faces occasional language barriers when applying for positions in companies from other countries, as English is not her native language.

Lora aims to leverage her passion for exploration to find exciting global job opportunities that align with their values and aspirations. She is now looking for the right platform that can help her and open doors to a world of possibilities for this young adventurer.

Elena, 40

Owner of a bed & breakfast facility in Berlin.

Tech orientation

Medium-high

Focus level

Low

devices used

Mobile device
Web

Elena is a 40-year-old entrepreneur and the proud owner of a charming bed & breakfast facility located in the heart of Berlin, Germany. With a passion for travel, hospitality, and meeting new people, Elena decided to turn her love for hosting into a thriving business. Having successfully managed the bed & breakfast for five years, she continues to seek ways to improve the overall guest experience and streamline her business operations.
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‍As the business grows, Elena faces the challenge of efficiently screening and hiring reliable staff members who can maintain the high-quality service standards of her bed & breakfast.balancing the demands of managing the bed & breakfast, handling guest inquiries, and overseeing daily operations leaves Elena with limited time for herself and her personal life.
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Elena needs support in streamlining the hiring process, from candidate screening to hiring, to ensure she finds dedicated staff members who share her passion for hospitality and gets the uniqueness of her wonderfull global business location.