Thunder

WHAT
B2C app for finding & matching therapy experts faster.
When
2022-2023
my role
Mental health advocator through public health municipality, project manager & a UX Designer.
Working as a therapsit faced me with a real-world "thunder" problem during covid19 pandemic.

The global need for mental health therapists increased dramatically due to long COVID mental implications. In Israel, 81% more patients requested mental aid but had trouble booking therapy sessions because of their increased demand.

As anadvocate of mental health facilities, I initiated the app and focused on promoting mental health care during Covid19 pandemic.

The Problem

Thunder stress

Our user's main thunder, is stress. Acute stress can paralyze users completely, while minor stress effects on focus levels and linear time for decisions.
I empathize with this users' mental pain while being attentive totheoretical hazards as stated in Hick's law, favouring decreased linear reaction feature solutions.

Hick's law

The Challange

Creating Mobile therapy provider, as a quick and efficient digital network.

My goal

To make therapy more affordable, available and accessible during Covid pandemic.

Research

In order to get a better understanding of the problem and an accurate user criteria Conducted 5 in-depth user interviews and 32 qualitative questionnaires.

In order to create an MVP for the product, I examined existing solutions and user feedback using Competitive analysis and gathered main pain points and needs for active and passive app usage.

Target Audience

Main segment: Patients

Mental health consumers looking to find a personalizedtherapy plan or a specific therapist.

*Secondary segments

Clinicians & Public health workers looking to spreadoffered therapy services & increase mental health careaccessibility among the local community.

Pain points
Limited Time for In-Person Therapy and a due to inconsistent work schedules
Lack of Work-Life Balance
Limited Access to Traditional Therapy
Lack of cost-effective solutions

Insights

82%
Felt mismatched with the assigned therapist and stopped therapy.
15-60
Daily minutes avarage spent on focused therapist search
100%
Prefer social circles & family suggestions when choosing atherapist.

Proccess

click on the relevant link to access the documentation of the conducted research.

flux
May, 32
A mother, working in sales.
Tech orientation
Medium
May is a busy mother dealing with a hectic work atmosphere. Lately she started working in a hybrid work model which affected her work-life balance and increased her anexity levels.

She is looking for a convenient remote therapy plan that can fit better with her crazy schedule.

User flow

In the spirit of Shani's personal thunder struggles, I mapped and sketched usage scenarios and wireframes for both active and passive till I was able to produce an effective, fast & easy user flow.

Step 1: Strating search
Define search parameters
Step 2: Search results
Home screen - therapist search results
Step 3: Therapists profile
Review therapist profile page
Step 4: Booking session
Choosing a therapist to book

Step 5: Therapy session
Starting therapy
Step 6: Review session
Therapy plan overview
Step 7: After session chat
Chatting with the therapist at all times

User journey

flux

May, 32.

MVP Requirements

!
Must have
Nice to have
Information
!
Therapist experience
!
Therapist open schedule
!
Therapist seniority
!
Therapist fields of expertise
Chatting time availability
Actions
!
Search therapists by availablity
!
Filter therapists
!
Offline search
!
In app video session
Filter therapists by pricing
Match score & ranking with therapists
Therapy exercises suggestions
In app chat

The Design

Based on the insights, I finalized the desired UI direction for Mobile devices with the following core values: Core values Accesible & easy, Insightful, Helpful. I wanted the app to say: " We know how stormy weather can be sometimes, much like your mental health. We are here to help you handleon rainy days."

thunder app

Welcome Screen

User is greeted and can choose to either start a new therapist search or
to sign into his therapy plan.

thunder app

Search parameters

Defining search parameters process continues with choosing a mental "thunder" which the user is currently affected with.

**Since our users might be affected by their mental health thunder, the app shares an occasional pop up guidance according to their initial search input.

thunder app

Search results

Review therapists search results matched according to prior requests.

thunder app

Scheduling

Users can select the relevant time slot from the therapist's calendar to schedule the session.

**For a future booking, the user can also click on the arrows of "this week" timeslot and change it to a monthly view.

thunder app

End session

After session feedback screen for future therapists match.